Behind the Scenes with Syd Syed at T4Local: A Fun Peek into the World of Advertising

Hey there! I’m Syd Syed, one of the senior account managers at T4Local, and I’m excited to give you a behind-the-scenes look at what it’s like working here. My job? It’s all about managing relationships with our direct accounts and smaller agencies. Basically, I help them score the best out-of-home advertising spaces, whether it’s our eye-catching AdNozzles or our attention-grabbing AdGates, to hit their business or client objectives. It’s like being a matchmaker, but for advertising!

I’ve been with T4Local for five years now, and let me tell you, it’s been quite the adventure—the way we do business has definitely evolved, and it’s been fascinating to see how we’ve adapted and grown through it all.

What makes my job awesome? For starters, I absolutely love the product we sell. In the advertising world, finding something that’s transparent and delivers exactly what it promises is rare. Our products are the real deal—what you see is what you get. And then there’s the team. We’re not just coworkers; we’re a family. We’re all in sync, working towards the same goals and having a blast while doing it. T4Local really embraces that sense of camaraderie, making it a fantastic place to work.

We’re a bit of a niche player in the marketplace, which is pretty cool. While all out-of-home and digital advertising can be considered competitors, we don’t have direct rivals breathing down our necks. This makes our product not only unique but also incredibly valuable in the advertising landscape.

Of course, there are challenges. Convincing potential clients that our medium is different from digital can be tricky. We don’t have the same engagement tracking mechanisms, so getting marketers to understand our unique value can be a hurdle. But once they get it, they’re hooked. Our customers stick with us for the long haul and often recommend us to others, which is incredibly rewarding.

For businesses considering using AdNozzles or AdGates, here are a couple of tips. For AdNozzles, whether you’re aiming for a local, regional, or national campaign, we’ve got you covered. Think of it as a starting point for your customer’s journey. It’s perfect for building awareness, whether for your product, service, or even recruitment efforts.

Now, for the AdGates. If you want to make a splash and ensure people know you exist, AdGates are the way to go. They’re impossible to miss and, with the right creative, can be visually stunning. It’s all about making a bold statement that captures attention and leaves a lasting impression.

So there you have it—a fun peek behind the scenes at T4Local. Every day here is an exciting mix of challenges and triumphs, and I wouldn’t have it any other way!