Restaurants want to and should strive to engage with their clientele or target customer base. With the introduction of social media into every aspect of our lives, social media marketing has become an increasingly important element of digital marketing. Social media marketing can be defined as a form of digital marketing that utilises social media […]

Health and fitness have become important factors within everyday lifestyle in recent years. Exercise and healthy eating are now a part of our society and is a multimillion-pound business. So how do you attract people to your gym? What makes yours better, different and the winner? It could be something as simple as location for […]

Owning or managing a restaurant is a tough job but incredibly rewarding. You want to bring customers in not only for business, but because you are proud of the delicious food on offer. Although, there potentially is a gap in the market that you have been missing out on… vegans. The vegan market is huge […]

When you take a step away from all he turmoil and political uncertainty, society is full of good and is incredibly supporting. The good in the world comes from the number of large charity campaigns that are addressing several important issues across the globe. From mental health to animal welfare, and supporting veterans, charities today […]

Today, technology dominates how the marketing divisions of companies try to interact, engage and communicate with prospective customers. With the increasing ease of access to sources of information and an increased interest in interactive media, consumers have become progressively more independent in collecting product information and market research. With technological advances, especially in relation to […]

In a similar trend to several Highstreet, the car market has made a substantial shift online, with more people looking to buy and sell cars over the internet. Twenty years ago, the number one place to buy and trade cars were through visiting a dealership or an auction house, however recently, a seismic shift has […]

ResearchPlanning a marketing strategy for your restaurant can be quite a daunting task. To start your plan, you must first research your industry and competitors. Have a dig into what is working for your competitors and what is working for you, then analyse where and if there are any gaps in the market to reach […]

The charity sector is huge, and many non-for-profit organisations have successful marketing campaigns to raise awareness for their specific charity. Although, there are many aspects of marketing that charities need to expand on and think about in the future. The future of charity marketing is exciting, with different types of innovations coming to light, the […]

With the introduction of Instagram there has never been a time when so many people have yearned for the body beautiful. Whilst that doesn’t exist, it doesn’t stop 1 in every 7 people from signing up to a gym and trying to lose a little flab or work hard for abs. The total market value […]

Take me to Car Sales Marketing Mobile technology is key Have an effective website Email campaigns for car dealerships Blogging on your website High quality content How to market your car dealership locally Your online presence and marketing strategy Cars. For some they are a tool to get from A to B. For others, something […]