We previously used AdNozzles located in close proximity to specific branches to raise awareness of our locations amongst people filling up in the local area. For the most recent campaign, however, we decided to increase the intensity and take the campaign national. We chose AdNozzles at 350 petrol forecourts for four weeks. Our objectives were to increase brand awareness and also drive new customers online to order products or find out more about their local Buildbase branch. Using the strapline, ‘Fill your van with the right materials’, we were able to speak directly to van drivers as they filled up their vehicles at roadside forecourts. AdNozzles are perfect for targeting new customers and raising awareness of the Buildbase brand. With over 200 branches across the UK, it made sense to run this activity at a national level and put our name in the hands of thousands of motorists who could then visit our website or a local branch.
AdNozzles are perfect for targeting new customers
