Michelin forecourt campaigns with t4Local have been very successful. I believe that targeting consumers at key forecourt touch-points helps position the Michelin brand as the leading option for tyre purchases. The t4Local pump nozzles provide Michelin with the opportunity to reach motorists at a time when they are most receptive to motoring-related messages.

The primary target buyers for the new Mercedes Vito were identified as taxi drivers, so it was essential that a campaign was planned to connect with the right audience, rather than just being treated as a standard new model launch. AdNozzles were quickly highlighted as a tactical way to engage with taxi drivers, as they […]

Using AdNozzles made perfect sense, communicating our recovery service to motorists in exactly the right locations. We got a great response from potential and actual customers alike, with lots of people commenting that they had seen our advertising. We got such a good lift locally that we are planning on extending the campaign into 2012.Thanks […]

Not only could we target the forecourts in close proximity to each dealership and utilise 112 different creatives, but we were also able to specify the type of petrol nozzle we wanted – in this case diesel. What should have been a really difficult campaign to co-ordinate was brilliantly executed by t4Local.

With an exciting new showroom to promote, it was essential that we used the most efficient and effective formats to communicate with our target audience. Following a successful trial on AdNozzles, we included them as a core element of our multi-media launch campaign which spanned an eight week period leading up to the new opening. […]

t4Local were quick to see what our needs were. They identified and proposed a targeted marketing campaign which has had the desired effect and raised the profile of www.justgoodcars.com and it’s free to advertise vehicles for sale service. The petrol sites looked good and the material was displayed professionally. We would have no hesitation in […]

It’s unusual to find something new and different when advertising a motor dealership to a wiley public, and it’s even more unusual when it works. We booked a simple four weeks campaign at our local Tesco forecourt with t4Local. Within the first seven days our service department took six bookings. These were directly attributable to […]

I just wanted to tell you that our AdNozzle campaign is on fire (no pun): we’ve already had 20 competitive enquiries and six of them have converted into new business! We put out a simple message to boost our winter service and MOT business, and win some trade from our local competitors. I’m amazed: we […]

With most advertising formats, you don’t know who is looking at your message, but with AdNozzles at petrol forecourts, you can be sure that 100% of your audience will be motorists. This makes fuel nozzles a very cost effective option compared with some other forms of media that we have used. Local Advertising That Works […]

Essex Auto Group offers a wide range of makes and models, which means our customer base is very diverse. However, the one place that all cars congregate is a petrol station. The AdNozzles are undoubtedly the most targeted part of our multi-media campaign. After all, you can’t pick up a petrol pump nozzle without looking […]