AdNozzles are an effective way for the Gilder Group to run a proximity campaign which is communicated to a captive audience. It also allows me to reach the right people in a cost effective and timely manner. The Gilder Group advertised their entry level VW Golf on the pump nozzles as part of a multi-media campaign including press and radio. That month, the VW website had 16,000 hits on the model, 8,000 of which came from Gilder Volkswagen.
AdNozzles have enabled the Gilder Group to position itself as the dealer group of choice for the region.