Being creative and unique in your local area is a sure fire way to stand your business out from the crowd.
Traditional marketing methods are all good and well and serve their purpose but methods to target a localised area specific to your demographic enables you to allow your creative marketing juices to flow.
There are many opportunities out there to market your brand in a different imaginative way which your competitors are not doing but still enables you to generate a return on investment.
Localising your advertising also allows you to refine your focus and enable you to become the go to company in your area and also decree the tone of which you would like to your company to be perceived in the market.
Do you want to be seen as a jovial company using humour as a message? Or take on a more professional manner in your advertising. However you want to be perceived ensure it is relevant to your market and stick with the tone for the long term.
It is also more cost effective, trying to make a splash in an ocean takes a titanic amount of cash whereas you can make a huge ripple in a smaller pond with a more realistic budget.
So What Can You Actually Do Locally?
Have you ever considered Fuel Nozzle advertising? On average, a person spends 3 minutes filling up their car at the pump with not a lot to do but watch the numbers roll up.
In a 2015 study by Statista it was reported there was a total of 8,490 petrol stations in the UK with a majority of your local customers knowing the exact location of the two or three closest to you.
The benefits of fuel nozzle advertising are numerous and include: large footfall, long potential viewing time and localised targeted marketing making fuel nozzle advertising something to consider as a very viable option that you may not have thought about before.
Ensuring you take advantage of local advertising has many additional benefits for your company other than just selling more units in the present.
Local advertising allows you to generate more long term connections as your credibility raises in the local area.
Local repeat business is something that cannot be underestimated. People like to associate themselves with a local company and that will drive repeat business which is likely to lead to referrals (which is how many businesses still continue to thrive).
Whatever you do, do not underestimate the power your brand or business can have in your area, target and market to them and you will find your reputation and business growing organically and leave your competitors green with envy.